CRME, CHBA known as an industry expert, has +20 years in hospitality, specializing in Sales/Marketing/Hotel Distribution/Event and Revenue Management. Her experience covers on property as well as working with online travel agencies Travelocity and Travelzoo. Having the entrepreneurial spirit, she has run her own businesses focusing on travel, hospitality and F&B.Ms. Lima is also on the board of HSMAI Austin chapter and is a member of HEDNA and has a number of published articles in Hotelexecutive.com.